sustainable travel

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Moraenae Market mission tour [First tour operation]

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When we talk about Korea, we imagine the modern city and technology but for me when it comes to Korea, the traditional side more fun to explore. Have you imagine to visit the traditional market in Korea? This is the right timing to experience it with us!

Last week was the first operation of Moraenae market mission tour, this market is located in Incheon. We gather all 20 travelers. All of them said it was their first time to visit traditional market in Korea. For me I could say Moraenae market are like other market in Seoul but the food was too amazing and they also have their local signature foods, also famous with Nengmyeon (Cold noodle).

From Hongdae we have our private bus directly to Moraenae market, the journey took around 40 minutes and when we arrived at the market, we went to the Moraenae office to meet the director and also to play some games. We played “yutnori”Korea traditional games to decide with team will going to start first. We also pick the team randomly.


The winner of yutnori games could start the mission early 5 minutes than other group, the first mission is to buy some traditional food and find some stationery. I also need to follow the group to help them complete the mission. I was so happy to see our travelers bravely asked local people and asking their help in order to complete the mission. I could see the good communication between two side, even our travelers cannot speak Korean very well and local people also cannot speak English very well but they still fine use the body language.



After complete the mission, we have free time around 1 hour to explore the Moraenae market. We enjoyed explored the whole market, took lot of pictures and ate lots of local food. I had been to many local market in Seoul but I could say that Moraenae has their own trademark and good environment, this market like a main market in Incheon. I would like to suggest this market  to everyone who would like to explore Incheon.



After Moraenae market, we also got a chance to explore Incheon area then the next destination we went to Sudoguksan Museum of housing and living. This museum It exhibits reproductions of various scenes of daily life from the 1960s and 1970s of Korea. This museum is one of attraction of Incheon and personally I really enjoy inside, this museum really flash back the old memories of living in the past, the house design, the display absolutely look real and classic. Visited this museum, I could memorized some of my childhood memories.



The last stop of this exploration is G-Tower, probably my favorite highlight, we enjoy the sunset at G-Tower. It was so amazing to see the sunset. After the mission, can’t believe we could enjoy many things in Incheon, all travelers seems really satisfied with the tour and also same goes to me.


After experience several places, it really change my perception of Incheon, because when we talk about Incheon, we only imagine airport or chinatown but Incheon are beyond than that! Many good places to explore and experience. What you waiting for? Let’s join us and enjoy explore Incheon. Let’s play Incheon!



Explore Incheon! [Moraenae Traditional Market Mission Tour]

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Have you ever imagine to visit traditional market and play some games with local people? One of the amazing way to explore Korea is to enjoy the traditional market. Traditional markets in Korea offer a variety of unique scenes every day.

For this tour, we will visit Moraenae market located in Incheon. When we talk about Incheon is not only and airport and Chinatown but Incheon is beyond than that. We would like to bring you to explore the unseen beauty of Incheon. The Moraenae Market provides fresh agricultural products at low prices. therefore, the market is popular among not only local people but also tourists mesmerized by the atmosphere and kindness of a traditional outdoor market.


Let’s do some mission in Moraenae Market! Let’s talk and communicate with local people. With us you will get  a chance to explore the traditional market and try some games  to complete your mission!

What’s your mission?

1. Find the local traditional food 

We will give you the first mission card with some pictures, all you need to do is to search where you can get the food. There’s lots of stall in Moraenae and it will be your first mission to try find it and buy! This time you need lot of communication with local people because they know well. This is the right time to show your Korean language skill too 🙂

2. Find the local snacks 

Moraenae also well know as the market which produce lot of local small brand, they support local vendor to promote their own products, through this mission you will experience to taste local snacks, the sweet and tasty Korean snacks will give you good taste that you will never forget. Make sure to find the right local vendor! To complete the mission you also required to upload some photo on your Facebook or Instagram!


What will you experience 

1. Taste the local food in local Restaurant 

Local food will be more superb when you really enjoy it in the local Restaurant. We will bring you to the local Restaurant and enjoy the food that hand made from local people. Real Korean authentic food. Also in Moraenae really famous with the cold noodle (Nengmyeon) Can you imagine the taste? 🙂


2. Meet the local children in community center

We use the term of local children because we believe that meaning is belong to next generation, the kids that grew up in that area. You will get the chance to meet them. Let’s  share your warm heart with local children and teach them your language. Take some pictures with them and celebrate the happiness with them! 🙂

3. Explore Incheon! 

Let’s explore the hidden side of Incheon, not only airport but there’s many nice cool spot around that area that will shift your imagination about Incheon. It’s too long to listed but we could give the hint! We will bring to the famous cafe, park and one of the amusement park that famous among Korean, at that place also you can enjoy the view of Incheon 🙂



Through this tour you will not only explore one place but it cover the whole area of Incheon, maybe after join this tour you will call yourself “Incheon Master”. Our goals for this tour is to show to travelers how to enjoy Korea in different way and how to travel will local, enjoy local area and food. Move away the typical tourist area, let’s explore and be extraordinary. Are you ready?

▼ Click below button to book ▼



[Jobs] We are hiring!

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playplanet+job(1) playplanet+job(2) playplanet+job(3)


playplanet wants to become a playground for travelers can do something interesting and create social impact. We believe the power of travel that everybody  is a traveler and travelers can make a change. Now, we are on a journey to make the world our playground and look for a crew to make things happen together.

Contents Curation


  • Managing communications activities and strategies for PlayPlanet local hosts and travelers
  • Translate web and marketing content
  • Assess localization and linguistic accuracy of content
  • Provide friendly and efficient service to the PlayPlanet community
  • Be a first point of contact to handle and resolve hosts’ needs
  • Research information about Asian sustainable tourism and community based tourism/business and compose thoughtful and accurate contents
Required Skills/Knowledge/Experience:
  • Self-motivated, with excellent written and verbal communication skills
  • Technical aptitude and the ability to pick up new technology quickly
  • Experience and Knowledge of sustainable tourism and community based tourism
  • Excellent writing skills, with samples to share
  • Strong project management skills; Self motivated, driven and able to work autonomously if required
  • Patience, empathy, and a unique ability to manage stress.
  • Attention to detail
  • Passionate and knowledgeable about PlayPlanet
  • Natural collaboration and bridge-building skills
  • Written and spoke language proficiency in Korean and English
  • Passion for all things PlayPlanet. Experience hosting on the site is a huge plus


Marketing and Communications 


  • Responsible for discovering, prioritizing and managing all key local marketing initiatives and ensuring consistency between our brand and the stories we tell
  • Working with global functions to develop integrated, creative, multichannel marketing campaigns that educate, engage, and excite local residents and visitors about travel via PlayPlanet
  • Serves as PlayPlanet’s expert on local marketing – Ensures all marketing activities feel local and personal and articulates market nuances for other teams
Required Skills/Knowledge/Experience:
  • Tactical online marketing (focus on SEM, Display and/or Social Paid Advertising) experience
  • Ability to share knowledge and work on a team, but also must be a self-starter to hit individual ROI goals
  • Familiarity with creating innovative and effective marketing strategies on multiple ad platforms.
  • Experience ranging from writing ad copy, trafficking, defining audience targets, structuring A/B tests and generating out-of-the-box solutions to help increase conversions are all musts
  • Experience designing and executing innovative and effective online & offline, experiential, and social-marketing campaigns
  • Be an innovative, problem solving individual with a vigorous eye for detail
  • Outstanding communication and presentation skills with the ability to articulate a vision, strategy or idea clearly and concisely
  • Strong analytical, planning and forecasting skills with experience making data-driven recommendations and decisions
  • Strong project management skills; Self motivated, driven and able to work autonomously if required
  • Ability to thrive in a fast-paced startup environment; Comfortable with pressure, ambiguity and takes initiative
  • Passion for PlayPlanet, travel and the sharing economy. Being a host on PlayPlanet is a plus!


Apply now join our innovative, creative and passionate team!

Let’s play planet! 


Do you think it is you?

1. Send us your CV.
    We’d like to know about you as you are. Show us your creativity and passion! 

2. Tell us how you would improve playplanet.

To apply, please email to by Wednesday, Feb 25.
Email with title like, [PP+apply]_(NAME)



Sharing is Caring

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 Bild: Creative Commons

Publicerad 28 March 2013 by Nathalie Sajda

[Original Article]

The S(e)oul of Asia aims to become a ‘Sharing City’. Forbes Magazine refers to it as an ‘unstoppable force’, replications of AirBnB or TaskRabbit pop ups as mushrooms and 2013 is named as the year of the Sharing Economy – Seoul bandwagons the trend and sets out the be the ‘Sharing City’.

South Korea is a key country when observing the rising trends in social innovation and social entrepreneurship in East- and South East Asia. The passing of the Social Enterprise Act in 2007 and the election of Park Won-Soon for Seoul mayor in 2011 are only two amongst other milestones that have indicated the embracement of social entrepreneurship as guideline in addressing the societal issues arisen in the wake of the financial crisis in 1997.

Park Won-Soon is the founder of South Korea’s first social enterprise The Beautiful Store and a think-tank known as The Hope Institute (the South Korean SIX Asia partner) and now a strong supporter of the initiative to establish Seoul as a ‘Sharing City’.

AirBnB acts as the most acknowledged example of the sharing economy but there are hundreds of smaller, and growing, enterprises aiming to partake in the movement. The sharing economy, at times also referred as collaborative consumption, cannot fit into one definition but share the same core value of sharing one’s resources.

Some claim that the acceptance of the sharing economy derives in the economic stagnation since 2008, while others argue that the sharing economy is an expression of a more conscious and responsible capitalism. Whatever standpoint, the sharing economy is a growing trend that has caught the attention of entrepreneurial creativity, the acceptance of the customers and is on the edge of shaking up the perception of ownership and consumption.

Seoul’s ‘Sharing City’ aims ambitiously to promote a sharing consumption in the megacity of 10,5 million inhabitants. Seoul’s sharing paradigm initially concentrates towards tangible resources, such as parking slots, spaces or other goods, and does so by supporting 20 sharing programs and launch policies in order to build a solid infrastructure stimulating micro-entrepreneurialism and business opportunities in the quest to tackle the societal issues facing Seoul.

But the sharing economy carries more value then merely the exchange of resources; it is also acts as a force to enhance the sense of community through meetings and communication. One passionate advocate of the sharing economy as a melting pot of people is Sun Mi Seo.

Sun is the co-founder of the first South Korean social enterprise in the sustainable tourism-sector and now working on her second social start-up called PlayPlanet. PlayPlanet is an online platform where travellers and local hosts share experiences offline, while raising awareness and contributing with positive impact. Sun means that the fundamental pillar of the sharing economy lays on trust, without the social trust the exchange of resources would be impossible.

The sharing economy represents thus a localization of interaction where resources are utilized more efficiently. And like in the case of PlayPlanet the sharing economy triggers an innovative model to gather people, change old perceptions and strengthen the peer-to-peer communication.

And though the sharing economy is to a broad extend an online phenomenon, it shall not be forgotten that it is the offline interaction that generates the impact of less waste, decreased consumption and increased social-trust.

Seoul carries the advantageous to have a highly online-connected population but it is the offline enterprises like PlayPlanet (promoting sustainable tourism), Kozaza (providing empty rooms for tourists by local Korean hosts) or GreenCar (car-pooling) that will make the citizens of Seoul to start sharing. Because in the end of the day – what is the need of any sort of economy if its fundaments do not care for social and environmental progress?


News! playplanet has been authorized as a sharing business in Korea by Seoul city!

For more, please check playplanet facebook to see the Seoul Sharing Economy event April 19. We will update all the photos of that day, too. Stay tuned~ Let’s play planet!

Explore, P story

playplanet goes to Bangkok!

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Greetings explorer!

playplanet is expanding in Thailand and we invite you to join the playplanet party to learn more about playplanet, it’s visions and how you can participate in its exciting travel-model!

playplanet is a online platform that creates offline social impact and is for everyone that finds joy in traveling, cares for social impact and happily meets new friends! Through playplanet you can both be a traveler and a local host!

For one short evening you will have the chance to both network and meet new faces with interesting ideas as well as join the playplanet community!

W E L C O M E &
L E T ‘ S P L A Y P L A N E T !


Wanna join?

P story

Let’s playplanet in Bohol: “여행이 우리에게 말을 겁니다”

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playplanet is a platform – a playgound for travelers to creatively and cllaboratively create and share authentic local experiences and make social impact on a journey. We belive the power of travel and travelers can make a difference. playbohol is a group of young Boholano friends of playplanet. playbohol is trying to create job so that local young people can stay in local community rather than going abroad and do marine conservation project to protect Bohol Sea affected by tourists. Please, connect people, social enterprises, organizations and business and engage them to encourage young people to have entrepreneruship and to play fun project with social impact!

filmed by Sanghyun Son (손상현/ playplanet PD)

P story Interview: How can be travel for change and play for social change?

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How can be travel for change and play for social innovation? Watch here this video on #MakeChangeTV. Sun, the founder of playplanet is a young social entrepreneur from South Korea and she loves to travel. So of course, her social enterprise is all about how we can make a change through traveling:-) so 🙂